Behavioral Differences Of Multicultural Team Working With...

Introduction The precise meaning of culture seems too difficult to grasp, but it might be described as shared values, behaviors and assumptions that distinguish one group from another and are passed on from one generation to the next (Schein. E, 1990). Culture can leave a very significant influence on cognition and perception without even being aware of it (Schneider S.C., Barsoux J.L. and Stahl G.K., 2014). So culture differs from country to country at some extent. National cultural differences is the top reason why an alarming rate of up to 70% of joint ventures fail (www.ugmconsulting.com). Also, it is of vital importance when dealing with cross-border management issues. Therefore, this reflective essay aims to critically evaluate four†¦show more content†¦1.1 Description Prior to two years, I was sitting in front of a working desk at IBM China office in Shenzhen. Much enjoyed by frequent activities with team members, such as dining out after work and playing ball games at weekends, I often tended to consult senior colleagues whenever I faced with dilemmas. In group meetings, my usual reaction was to reach consensus to avoid further discussion. But I found situations totally different in the United States when I had the chance to go on a business trip with my manager Alan in June 2014. American employees seemed more likely to go home directly after one day’s work or ate alone outside and solved the problem that encountered at work individually. From my observation, another obvious distinction between both countries was the behavioral style of managers. Chinese managers often assigned tasks to employees, while American managers allowed them more freedom. 1.2 Feelings Before I made that business trip, I originally thought IBM as an USA based corporation, employees in both countries should have showed similarity in a large extent. So it really surprised me with the fact of the existence of huge behavioral differences. 1.3 Evaluation During the cross-cultural experience,

Logistics and Supply Chain Management Manufacturing Company

Question: Discuss about the Logistics and Supply Chain Management for Manufacturing Company. Answer: Introduction Transportation is a very vital aspect of any manufacturing company. There are many companies which are totally dependent on the transportation service for get going. So, the importance and vitality of the logistic company increases due to this purpose. A manufacturing company should be equally conscious and responsible while carrying out any clients job as a lot rides upon him. Abbott is the leading nutritional manufacturing company in Asia, since its inception in 1970 it has come across many a miles. It is one such company which has used technology to its fullest. This logistic company does have many mobile and desktop based apps which help in coordination between its huge base of customers and its various logistic vehicles which vary from motorbikes, trucks and vans. Abbott has revolutionized technology at its best in this field. It does have GPS vehicle tracking, instant order matching, driver rating and also at the same time help the drivers get more and more opportunity of work. All these innovations did not only help Abbott to set its foot hold in the business but it has shown the way how these business can be conducted and be fruitful at the level best. Due to all these technology and customer servicing and as well as looking after the fellow workers, the manufacturing business was never so faster, easier or safer before. Incoterms selection consideration Purpose of Incoterms Almost all global companies that operate on a large scale need to enter into certain contracts that provide them with the rights to operate their trade. In this case, the trade is to buy and sell goods. While entering into such a contract, they are free to negotiate their terms and conditions. The terms are the quantity, price and specific characteristics of the goods. These contracts contain a section technically known as international commercial terms or incoterms. The incoterms provide the companies with the ability to select the parties that are to provide the various services for the supply and delivery of the goods. Criteria for selection of Incoterms To be a good manufacturing company the transportation strategy should have an effective part in the supply chain management which Abbott actually has in its management system(Bloomberg, LeMay, Hanna, 2002). Abbott does not go after downing the rates but it is a strong believer that a company should be good responder to the dynamics of the business. Abbott looks after the customer requirements, its supply chain management involves effective movement of product from its manufacturers to the customers or owners. Its service and time aspect plays a vital role in its operations(Burt, Starling, Dobler, 2003). They make sure that their shipment reaches on time and also by the carrier preferred by the customer. The transportation program of Abbott gives it a competitive advantage over all its competitors. The carrier selection of Abbott is of top notch and it makes sure that carrier relationship is right. The volumes in general create a forwarder attention(Chopra Meindl, 2007). The carrier attention does attract interests to the business but Abbott makes sure that its business is not divided among many carriers thus creating a good supply chain responsive program. A transportation strategy, to be effective in supply chain management, is not playing one carrier off against another. It is not beating down rates. Rather it is a way to respond to the dynamics of your business, its customers, suppliers and operation. The strategy, regardless of whether you are involved with domestic or international, is much more and should recognize Measuring/benchmarking. To know how well the system and its bearers are performing. This takes two systems. One is measuring. Measuring proposes looking at execution versus rules. What is the real development to client execution, on a full scale reason, transporter and client by client premise? A full scale measure can cover an issue paying little regard to the way that the general measure is magnificent (Hugos, 2011). Additionally, store framework association, Lalamove is concentrating on every client and development zone he has. It ought to gage the expenses to ensure they are controlled. Where the customer is spending vehicle dollars and how well? Payload cost information tied with courses of action and sending information makes an amazing information base for orchestrating and overseeing costs. It offers information to trades, creating unimaginable burden costs for courses of action and bookkeeping, for studies and unmistakable purposes. Benchmarking recommends recognizing what p articular affiliations do- - the best practices. All the time benchmarking is not finished with a relationship in your industry. Contenders are not at danger to share data. Also, best practices are not the restrictive of one industry or affiliation. Regulatory impact. Administrative changes can change, in any case, the firms method. The late destruction of the Interstate Commerce Commission wiped out a security net for shippers, particularly for little shippers (Kim, 2005). Shippers now need to work with bearers with whom they can make authoritative affiliations which mirror the new transport world as to risk, load class, rate changes, accessorial and different necessities. Potential administrative changes with the Federal Maritime Commission can additionally change your system. For example, if there is genuine oceanic deregulation, then steamship line get-togethers will lose their antitrust security with setting rates and most extreme. Shippers won't bargain through or with get-togethers. On the other hand possibly they will bargain direct with steamship lines for association contracts and unmistakable needs. Carrier mergers and affiliations and closings. This is a fundamental and troublesome issue. In the fifteen years or so since engine bearer deregulation, there have been indispensable changes. Different bearers left business. Others changed their center from truckload to LTL. New truckload transporters showed up (Mentzer, 2001). Sea has its issues. Massive steamship lines in the trans-Pacific and trans-Atlantic exchange framed affiliations. Immediately with the late merger of PO and Nedlloyd, mergers are starting to happen. Lalamove have separated what is occurring inside every mode and adjust your structure to bearers who will at present be sensible in five years. A stunning system with a transporter who is normal control or lets business is well enough alone for the blue not a not all that awful method. Immediately there is need to make one with another transport, and that requires some certified essentialness. Flexibility change is occurring. It is not an issue of paying little regard to whether it happens. The essential solicitation is the path by which rapidly it happens. New client, new things, new affiliations, new suppliers, and new corporate supplement. Each of these can basically change the system. Witness that change will. Keep an open ear and brain to different modes and bearers. Carrier selection criteria The selection of a carrier is generally done on the basis of cost effectiveness and speed of transit. Among these two, the speed of transit is given the prime importance while selecting the carrier. Abbott is conscious of the fact that it is one of the most sought after companies by the customers primarily because of the speed of delivery that it provides. It is considered to be one of the most preferred companies because it has time and again proved its capacity to deliver its services on time with a very high efficiency rate(Monczka, Trent, Handfield, 2002). Manufacturing management needs the carrier selection criteria to be enforced with a high level of parameters. Manufacturing relies on supplying the right product at the right place at the right time in the right condition for the right cost to those customers consuming the products. Manufacturing is all about creating value through the factors of time and place. In such a case, the activities need to be coordinated in order to add value. Also, since international trade is on the rise, the manufacturing department is faced with ever increasing challenges along with the various opportunities it brings. This is because; the manufacturing need to operate on a much larger scale than it had to earlier. However, it also needs to be kept in mind that manufacturing deals with the choices and preferences of individual customers as well(Rushton, Croucher, Baker, 2010). In such a case, the choice of a carrier becomes all the more important in this regard. In the current scenario, the transport options consist of railways, roadways, airways and waterways. However, we see that the waterways are the most preferred mode of transport owing to the cost efficiency associated with it. Abbott has also utilized this mode to deliver a huge amount of services all around its operational sphere. However, the problem has not arisen because the company has always been ahead of their deadlines. The work culture has been maintained a s such that the services have always been completed ahead of time(StadtlerKilger, 2008). However, it must be noted that Abbott does not have much restrain regarding funds. So as such, the primary criteria for selection of a carrier depend on the efficiency of the carrier. In the case of normal deliveries, there is not much of a problem as the time and schedule is known beforehand and optimization is possible in such cases. However, recent times have seen a rise in the number of emergency services. In such a case, there is a need for a more reliable carrier who delivers the work on time. The criteria for a carrier selection are thus dependent on the speed and efficiency of the carrier(Supply chain management process standards, 2009). In such a case, Abbott needs to employ carriers who have an established standing in the industry for a long time and are well known for providing their services. The selection of Incoterms can be understood through the analysis of another company, Driscoll, a leading fruit supplier of the United States. In this case, it needs to be noticed that fruits are a perishable product and need to be handled with extreme speed and caution. The slightest mistake would result in massive losses for the concerned company. The selection of the service provider can thus be one which would provide the necessary measures for the delivery of fruits. It is because of this reason, that Driscoll utilizes trucks that have refrigeration system in their carriers. The refrigerated trucks are extremely important as the company operates on a large landscape and as such, need to deliver products that are produced in one region in another. The company also utilizes airways carriers which provide the company with the essential time limit that is needed to deliver the fruits in a fresh manner. The carrier criteria also depend on the availability of refrigerated containers t hat would keep the products fresh until delivery. Carrier Relationship Management Carrier relationship is one of the prime factors for the survival of any manufacturing company. The carrier relationship team, as such, must possess a strong network that successfully executes the various aspects of carrier relationship. Without the carriers, there would be no means as to provide the services to the various customers(VollmersVollmers, 2010). In such a case, there needs to be good professional as well as personal relations with the carriers. Since Abbott utilizes top notch carriers in the various processes, the carriers are at the heart of their successful supply chain. The carriers also need to be made aware of their value in the organization in a manner that they are eager to prove their worth time and again. The carriers also use their expertise and skills to solve the various customer problems. To attain such a balanced coordination with the carriers, there is a need to include them in the various processes and schemes of the host organization(Wang, 2011). The und erlying factor in all these is that the carriers need to know that the organization values their services and lays importance on the functions that they perform. The entire system runs on a framework of trust and the carriers perform all that they can do to uphold those aspects. In such a case, the organization needs to follow certain steps in order to make sure that the carriers are devoted to their jobs. First and foremost, the organization needs to negotiate rates and schedules in good faith. The next step is to work together in conjunction with the carriers in order to identify and implement time- and cost-saving innovations. The organizations need to share technology and data in ways that help your carriers improve their service overall and, as a result, help them improve their own business strategies and become even more competitive. The competitive spirit helps the carriers grow to the level where they are almost flawless in the delivery of their services(Xu, 2011). Finally, the most important step for any organization is to work hand-in-hand with each carrier to ensure outstanding service, on-time payment and satisfaction at all levels: shipper, carrier, provider, worker, and customer. The resulting outcome of these methods are more than likely to work as towards the companys overall growth. This is because customer satisfaction is one of the prime factors in this situation. Conclusion Manufacturing is one of the most important functions in the world. It has always been the most important sector in business. The manufacturing is concerned with creating value to its customers but it also takes into account the various factors that are necessary for maintaining the quality of the services delivered. In such a case, the manufacturing companies need to employ carriers who are efficient and dedicated towards their jobs. The carriers also need to possess good working relation with the concerned organization. In such a case, the carriers are more encouraged to work for the betterment of the company in a manner that it benefits both the companys as well as the carriers reputation. References Bloomberg, D., LeMay, S., Hanna, J. (2002).Manufacturing. Upper Saddle River, N.J.: Prentice Hall. Burt, D., Starling, S., Dobler, D. (2003).World class supply management. Boston: McGraw-Hill/Irwin. Chopra, S. Meindl, P. (2007).Supply chain management. Upper Saddle River, N.J.: Pearson Prentice Hall. Hugos, M. (2011).Essentials of supply chain management. Hoboken, N.J.: Wiley. Kim, B. (2005).Supply chain management. Singapore: John Wiley Sons (Asia). Mentzer, J. (2001).Supply chain management. Thousand Oaks, Calif.: Sage Publications. Monczka, R., Trent, R., Handfield, R. (2002).Purchasing and supply chain management. Cincinnati, Ohio: South-Western College Pub. Rushton, A., Croucher, P., Baker, P. (2010).The handbook of manufacturing distribution management. London: Kogan Page. Stadtler, H. Kilger, C. (2008).Supply chain management and advanced planning. Berlin: Springer. Supply chain management process standards. (2009). Lombard, Illinois. Vollmers, C. Vollmers, S. (2010).Manufacturing. Troisdorf: Bildungsverl. EINS. Wang, G. (2011). Supply Chain Integration Based on Commerce Flow and Manufacturing.Contemporary Manufacturing, 91-97. https://dx.doi.org/10.5503/j.cl.2011.02.015 Xu, X. (2011). Quality Control and Management of Plum in Cold Chain Manufacturing.Contemporary Manufacturing, 28-31. https://dx.doi.org/10.5503/j.cl.2011.03.005

English Essay Topics for High School Students - Is it a Scam?

English Essay Topics for High School Students - Is it a Scam? The Fundamentals of English Essay Topics for High School Students Revealed It'll be great if you have the audiences participating in the presentation. An early outline ensures your audience that it isn't too challenging. In any event, with enough practice, you are going to develop into a true star among the broad audience you mean to please with your unbearably funny speech. There are various ways to encourage your audience. It's important to present information that is neither too elementary nor too problematic for the audience to comprehend. Think of what topic would be intriguing to your intended audience. The last post on essay creating you must go through university might be difficult particularly in case you ought to take a course you merely have zero interest in. If you still feel you lack the essential skills to compose an ideal informative essay, search for professional writing help online. 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The good thing is that another company bought Quiznos and the food costs are reduced to where they need to be. F rom time to time, searching for informative topics may give you plenty of trouble. The Pain of English Essay Topics for High School Students Models are the fake variant of the actual object and scaled-down edition. Any form of images you prefer ensure your audience can see them without difficulty. There are two varieties of support and they're real and models. Its by no means been simpler to find custom made essays on-line. What Has to be Done About English Essay Topics for High School Students Resale prices aren't always low. You may also get many discounts on our site which will help you to save some more money for future orders or anything you want to spend them on. You could also have information regarding local shops that sell and get cards. When you get a resale you recognize precisely what you are becoming. Your speech topic ought to be informative, but it doesn't signify that the information must be really valuable. You can find a lot of lists of interesting, i nformative speech topics on the internet. See this page for an entire collection of History Speech Topics. See this page for an entire collection of Legal Speech Topics. A superb idea is to select a topic you know a lot about. Better think about and produce the list of the things you like talking the most. Make a fantastic informative speech on this subject and help your groupmates with their next research undertaking. So take some moment, attempt to think of a couple strong topics, prepare, and don't neglect to rehearse. Suppose, you're delivering a speech whose main intention is to deliver information or ideas. You will likely be supplied a small quantity of time to deliver your speech, so avoid topics which are too intricate. Convince people who you're speaking about really important things make them laugh with the aid of your funny informative speech topics! While choosing the topic, take into consideration the grade of your speech. The Argument About English Essay Topics for High School Students Employment is among the biggest responsibilities you could possibly have, and several high school students are only starting to get that out. Students lead busy lives and frequently forget about an approaching deadline. Still, in regards to practice, not every student can develop an ideal speech in only a day or two. In the event the students have equal prices, a tie is subsequently broken using Reciprocals. What You Don't Know About English Essay Topics for High School Students So, the best method to make sure they are seeking to you is by utilizing fun informative speech ideas. You may express each one of the measures to boost the demonstration. You should read and research a lot to collect the essential info, but you will learn a lot from the procedure. You've got a chance to confirm the paper for plagiarism right on our website and ask your writers for corrections if needed. In general, don't forget to get detailed and extremely educative in the subject that you opt for! If you understand what you may be requested to speak about, consider focusing your topics around this subject. To begin with, you will w ant to do an in depth research on the discipline. Sometimes you may be requested to chat about a less familiar subject or maybe to pick less familiar topics, therefore it's important that you practice utilizing both familiar ones and unfamiliar ones.

Questions to Ask For Youth Depression Topic Paper

Questions to Ask For Youth Depression Topic PaperQuestions to ask for youth depression topic paper will help you to assess the intended audience and outline a thesis statement that connects with the material. What I mean by that is if you know the purpose of your paper, it will be easier to write.The question to ask for youth depression topic paper will help you assess your audience to determine whether or not you have the skills to do a real science project. If you have too many questions to ask for youth depression topic paper then you can always turn to your mentor or a specialist in that field.Questions to ask for youth depression topic paper are really up to you. It is important to find out if your audience is at risk or it is a possibility for depression and this could have an impact on the type of writing assignment you have.The questions to ask for youth depression topic paper can be used to ascertain if the topic is related to what the students want to study or it is the typ e of writing assignment that they need to do to get credits. You will want to consider your audience when you are asking for questions to ask for youth depression topic paper.You will want to be clear on your intention to help the student's emotions to be more active. It is important to know the aims of the paper and also, if you are just checking their answers to see if they are a candidate for depression or they are a student who is at risk. I encourage you to ask for questions to ask for youth depression topic paper even if you don't think that they will be a candidate for depression as it can help you learn more about the topic.You should consider the questions that you have been given and they may include: Why are there so many young people who become depressed? What factors can cause someone to develop depression? When does someone become depressed?Questions to ask for youth depression topic paper is an excellent opportunity to have a creative and interesting thesis statement. Just remember that it is important to answer all of the questions as they come because you will need to supply a presentation on the thesis statement.You will want to use questions to ask for youth depression topic paper to help you assess your audience and develop a meaningful presentation on the topic. It is important to read the material over time to develop a conclusion.

Essay Writing Scholarships For International Students

Essay Writing Scholarships For International StudentsWhat is essay writing scholarships for international students? This type of scholarship allows international students to complete their college studies on campus. In many cases, students can earn up to $40,000 per year.How do these scholarships work for international students? The general idea behind this type of scholarship is that students who are studying outside the United States or Canada have a very hard time with financial aid from local institutions. It is difficult for them to get good college credit and to be able to take advantage of merit-based scholarships. So, they must find a way to stay at home and earn money to support themselves.If you finish high school graduation, your chances of being accepted into a 4-year university will improve dramatically. But, if you cannot find good-paying jobs in your country, you may not be able to finish your degree.You can apply for essay writing scholarships for international studen ts, but you must first have an American or Canadian Visa. Nowadays, the United States government is very supportive of international students. So, if you have an American or Canadian Visa, there are many scholarship opportunities available to you.Essay writing scholarships for international students are generally awarded by prestigious colleges in your home country. You must be really committed to finish your degree in order to be successful in this. But, you will receive a lot of help from other students in your group so that you will be able to help others in your class as well.What makes this scholarship unique is that it gives out money, not awards, as most scholarship programs do. To get the money, you must prepare the essay. Most writing scholarships offer this opportunity to students. That is why it is the most attractive scholarship program.Essays are written and then graded. These grades are then used to judge the degree of academic achievement that you will receive.

Sample Joney of My Life Essay Services

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Sports Marketing free essay sample

You have to know who your consumers are, what they want and need and use this effectively as a sports marketer orientating the drive more toward the market, not the product (Sports Marketing: The motor that drives the sports business (2005)). There are four crucial elements that a sports marketer must consider when positioning their product to the needs and wants of the consumer. The four elements are emotion, experience, engagement and entertainment. The following report aims to show through various studies the importance of the four E’s in a marketing perspective, the way in which the four E’s are used at an organizational level in sports marketing and finally how this connects and effects the consumer of the product or sport. Engagement Engagement within sport is a key-determining factor in selling any sports brand or product. Recently the expansion of marketing sport through the use of media and different technologies is something many companies and organisations are implementing in order to move into the future and continue making profit. We will write a custom essay sample on Sports Marketing or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Companies will aim to engage with customers on both a macro and micro environmental level using up-to-date technology. Companies can now utilize technology within the macro environment as it becomes more readily accessible and is continually progressing and evolving. Currently leading the way of the sporting tech movement is U. S giant, Nike. Nike is becoming highly recognised for launching consistent innovations, all of which are seemingly conceived to make athletes run faster and jump higher. One of the brand’s latest offerings is the Nike+ FuelBand (The New Economy, 2013). The Nike+ FuelBand is a way for Nike to further evolve the exciting possibilities of merging the physical and digital worlds. Nike has always been about inspiring athletes, and the Nike+ FuelBand will help motivate them in a simple, fun and intuitive way. † said Nike president and CEO Mark Parker at the Nike+ FuelBand launch event in New York in 2011. (The New Economy, 2013) Similarly, media is an e ssential component in the microenvironment of any sports business scheme. Sport businesses excel with the use of digital media by expressing a unique point of view to a range of different audiences. Online sports’ marketing has become the newest and most effective foundation for building fan communities for professional sports league and teams. With access to the Internet becoming more readily available, implementing both social and interactive online networks to build a larger fan base in the virtual world is important for a business to be successful. Websites are now including audio, video, podcasts and live broadcasts of league games (Ioakimidis, Marilou, 2010). Digital media intensifies an image or idea that the company is trying to convey through the use of stimulating music, bold letters and extravagant colors. This connects with an audience and although may not necessarily promote the brand it defiantly engages the audience and gives them something to remember. The image of a company is more important than the quality, quantity and price of any product, as this is the ‘brand’ a consumer is going to potentially buy, and no one wants to be a part of an unpopular brand. Companies also use other methods such as surveying, social media and enticements to engage with their audience. Experience The ultimate experience is created through sporting events, as they are intangible, subjective, inconsistent and unpredictable. (Shilbury, 2009). One of the major tasks facing sports marketers is maintaining the interest and attendance at sporting events. As there are many important variables in this decision process that are not under the direct control of the sports marketer such as the players performance or lack of competition in match, it is vital to ensure that fans enjoy a positive experience. It is necessary in an increasingly competitive and cluttered sporting landscape to strategically manage the variables that are under the control of sports marketers. It is essential to the sports marketer to understand which dimensions spectators perceive as important (Michael D. Clemes, 2011). Sport differs from other forms of entertainment in that it evokes high levels of emotional attachment (Milner, G. R. amp; Macdonald, M. A. 2012) For example, currenly in the NRL team The Cronulla Sharks have been involved in a lot of media speculation with the sacking of crucial staff members and several doping scandals undergoing investigation. An eye opening decision for the spectator was the sacking of head coach Shane Flanagan. The fans and spectators of this sport took to Facebook to petition Flanagan and two weeks later was reinstated I am here now and I am grateful for that. My focus now is on the players, Sundays game and the season ahead. It has been a tough couple of weeks for so many people. It has been terrible; it has been hard on family, friends and players. I am glad we have been able to sort this out,† said Shane Flanagan, head coach of The Cronulla Sharks during a recent press conference in 2013 (Waiter, B. amp; Proszenko, A. 2013) Consumers need to be able to immerse themselves in sport by feeling like they are part of the ongoing experience brought to life by the players, the game, the sport marketing strategies put into place, and the surrounding nvironment. Entertainment The sport industry is constantly evolving through the development of marketing and it has become a noticeable fact that there is high demand for sports to be entertaining. The purpose is to entertain the audience on multiple levels. The importance of this is shown through the atmosphere and the general feeling acquired when a spectator walks into a stadium. This is cr eated the minute the consumer arrives at the gates of a live game â€Å" we view ourselves as being an entertainment business. You want to keep the customer entertained from the time they set foot in your building until the time they leave† (Bandyopadhyay, Bottone. 1997). As sports is unpredictable the spectators and fans are never going to be certain as to what to expect when arriving to a sporting match, this leaves the sports marketer opportunity to create elements of surprise, such as live entertainment at half time. These spontaneous events heighten the consumer’s emotions and the games is both produced and consumed at the same time. This environment then creates live entertainment, leaving the spectators wanting more. The social context of a sporting event is highly important, as sports are a social occasion. If families and groups of friends find a game entertaining they will return again, bringing friends, buying compliments and also merchandise. This creates a happy consumer, and benefits not only the sport but also the marketing and other sections of the organization as a whole. Organizations need to be prepared to ensure that all aspects are covered and the spectators are kept entertained from the beginning. Techniques that are used to ensure this happens is having half time entertainment; from famous singers to cheerleaders, mascots and also larger display screens. This draws attention to other aspects of engagement other than that just of the game at hand, allowing the spectators to be fully engaged and entertained throughout the duration of the event. Emotion Emotion is a vital factor for sports marketers to consider when selling a product to their target market. As emotion sits at the top of the sports pyramid (Taylor, J. 2010) it dictates how the consumer feels about the product. An individual’s emotional state can influence various aspects of information processing such as evaluation and judgment (Kwak, DH, Kim, YK, Hirt, ER (2011)). This can result in either positive emotion or negative emotion, which has a direct impact on whether or not the consumer will buy the product, go to the sporting match, or continue to support there favorite team. When organizing an event a sports marketer must take into account the emotional attachment the fans and consumers of the particular sport have and channel this into their marketing strategies. Findings from various studies demonstrate the importance of studying emotion in sport consumer behavior (Kwak, DH, 2008) by understanding various functions of emotion it will help better understand the multifaceted and dynamic nature of fan-team relationship. When a favorable outcome occurs, such as a successful win for sporting team, it transfers to a higher influx of merchandise being purchased that is associated with this source such as wearing the team’s apparel. Effectively, if a sports marketer places advertisements on social mediums such as Facebook, findings suggest this acts as a crucial motivator of information and influencing future behavior (Kwak, DH, Kim, YK, Hirt, ER (2011). One of the most powerful advertising techniques is to connect the brand and consumer on an emotional level, for example ‘Nikes pervasive theme ‘success in sports’ focuses on a key emotional trigger and that has built sponsorships, advertising and business empires’ (Dooley, R. 2009). It is proven throughout these studies that for a sports marketer to be successful in there overall aim of maximizing profits they must understand the importance of the emotional connection the consumer has to particular product and sport and use this when creating their marketing mix to their target market. Conclusion It is evident that the 4 E’s of sports marketing are major contributing factors into the success of maximizing profit for any organisation. Engagement, experience, entertainment and emotion are most effective when you incorporate and utilize the major components of each within the marketing mix toward the target market. It is shown throughout the report that in order for the sports marketer to achieve this the consumer needs to be the focal point. The sports marketer can capture the emotion of the consumer through engaging with them through the entertainment they provide at a sporting match and give an overall positive and memorable experience. Bibliography Intro Sports Marketing: The motor that drives the sports business (2005) Retrieved on April 10, 2013. http://www. wharton. universia. net/index. cfm? fa=viewArticleamp;id=966amp;language=english Engagement